Marketing Research
Full-service, custom-tailored marketing research solutions.
Strategy-focused: branding, market entry, and employee engagement surveys.
We offer a wide range of services including BtoB and BtoC marketing research, to governmental research projects and more, all tailored to meet the needs of our clients.
Statistical Research
Leading large-scale statistical research projects.
Leveraging our extensive experience with the Japanese government to provide reliable, high-precision official statistics for the ASEAN market.
Digital Marketing / Data science
Analyze Big Data and bring solutions to various business challenges.
Research Themes
Customer-Behavior Research
- Usage & Attitude (U&A) Study
- Concept & Product Testing
- Customer Experience (CX) & Satisfaction (CS) Surveys
- Customer Journey Mapping & Digital Behavior Analysis
- Mystery Shopping
- Sensory Evaluation & Observations
- Geodemographic & Area Marketing Research
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Customer Relationship Management (CRM)
- Customer Profiling & Segmentation
- Targeting & Acquisition Support
- Churn Analysis & Loyalty Study
02
Branding & Advertising
- Brand Strategy & Health Tracking
- Positioning & Competitiveness Analysis
- Advertising Effectiveness Measurement
- Social Listening & Brand Sentiment Analysis
03
Healthcare
- Concept Evaluation
- Treatment Pattern Survey
- Positioning Study
- Patient Journey & Patient Experience (PX) Survey
- KOL (Key Opinion Leader) Research
04
Employee Survey
- Employee Engagement Survey (ES)
- Compliance & Internal Culture Survey
- DE&I (Diversity, Equity & Inclusion) Survey
05
Corporate & Enterprise Research
- Capital Expenditure (CAPEX) Survey
- Corporate Diversity Survey
- Economic Census & Official Statistics
06
Global & Multi-country Research
- Multi-country Branding Survey
- Market Entry & Feasibility Studies
- Global Customer Satisfaction Programs
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