Key Expertise


15 full-time staff and access to more than 300 local interviewers:

■ 24 Hours Clients’ Responsiveness

■ CAPI and CATI Capabilities

■ Experienced Moderators

■ Innovative Digital Devices

■ Research Analysts

Marketing Research

  • More than 25 years of research experience in Thailand
  • Skilled staff for CATI, CAPI, and PAPI interviews
  • Audio and video recording system is equipped in the Focus Group Interview room
  • Qualitative Interviews, including online interviews, are available in Thai, English, and Japanese
  • Member of TMRS and ESOMAR

Research Technique



  • Face to Face Interview  (CAPI/PAPI)​
  • Telephone Interview (CATI)
  • Online Survey


  • Focus Group Interview
  • In-Depth Interview
  • Mystery Shopping
  • Ethnography
Desk Research

Desk Research

To expand the knowledge of the local Thai and Asian market…

Employee Research

What gets measured and gets managed. Make sure you measure what matters. Our services include employee surveys which bring you deeper understanding of employees' engagement or awareness towards compliance. Our approach is scientifically tested and our globally benchmarked question-indices help you find the key factors for building a stronger company.

What we believe

Meaningful work, or what Japanese philosophy defines as “Hatarakigai” is a leading indicator of better business performance. At work, whatever gets measured gets managed. To better manage your business, start by measuring what matters the most – Hatarakigai.

การทำงานที่มีคุณค่า หรือ “ฮาตาราคิไก (HATARAKIGAI)” ตามปรัชญาของญี่ปุ่น เป็นตัวชี้วัดสำคัญของการดำเนินธุรกิจ ในการทำงาน สิ่งใดก็ตามที่สามารถวัดได้ ก็จะสามารถบริหารจัดการได้ ดังนั้น เพื่อเพิ่มขีดความสามารถในการบริหารจัดการธุรกิจให้ดียิ่งขึ้น จงเริ่มต้นจากการวัดในสิ่งที่สำคัญที่สุด และนั่นก็คือ ฮาตาราคิไก

Why Nikkei Research



Carefully crafted questions based on deep cultural understanding


World-class Standards

Information processing accuracy, respondent confidentiality and confidence, and simple, easy to action results


Team-level Reporting

Enable meaningful conversations to catalyze impactful actions


Global Benchmarking

Robust industry and regional data comparisons

Survey Metrics

smart work-icon

Work Style

Shared Value, Career Plan, Communication, Decision Making etc.


Organizational Infrastructure

Skill Up, Work Environment, Knowledge, Internal Structure etc.


Social Relation

Stakeholders, Corporate Social Responsibility etc.


Compliance Management

Information Management, Fraud, Harassment, Product Quality Management etc.