■ Nitta joined Nikkei Research in 1990. He has over 28 years of experience in market research and analysis. He has especially been involved in international research projects on Marketing & Management, Customer service, Branding and Communication strategy. He set up research division at NIKKEI Singapore in 1996 and had worked at NIKKEI America (2000-2004), as Chief Marketing Director, to support cross-national research projects for global clients to understand the world-wide market. He led a specialist team of employee engagement research as a cross-functional organization in order to provide the best solution for our clients.
Senior Vice President
■ Chookhare has over 25 years of experience in market research and analysis. Her responsibility was involved from planning the project, supervising of data gathering, evaluating and analyzing results as well as supporting to write and implementing the marketing action plan.
■ She holds a MBA from California State University, San Diego, USA and a B.Sc degree in Monetary Economics and Public Finance from Chulalongkorn University, Bangkok, Thailand.
■ Pattranooj has been in the research business for over 16 years, and cherished all the prestigious opportunities she has had in working with the clients in leading companies, universities, and government Her marketing research expertise includes both qualitative and quantitative methodologies across various sectors such as automotive, tourism & MICE, FMCG, finance & banking, etc.
■ She holds MA degrees of Speech Communication and Translation Studies from Chulalongkorn University, and a MBA from Mahidol University, Thailand.