Senior Vice President
■ Chookhare has over 25 years of experience in market research and analysis. Her responsibility was involved from planning the project, supervising of data gathering, evaluating and analyzing results as well as supporting to write and implementing the marketing action plan.
■ She holds a MBA from California State University, San Diego, USA and a B.Sc degree in Monetary Economics and Public Finance from Chulalongkorn University, Bangkok, Thailand.
■ Pattranooj has been in the research business for over 16 years, and cherished all the prestigious opportunities she has had in working with the clients in leading companies, universities, and government Her marketing research expertise includes both qualitative and quantitative methodologies across various sectors such as automotive, tourism & MICE, FMCG, finance & banking, etc.
■ She holds MA degrees of Speech Communication and Translation Studies from Chulalongkorn University, and a MBA from Mahidol University, Thailand.