What are consumers looking for in the post-pandemic world? What will people think about life after COVID-19? A new normal requires a new method for listening to the voice of people – online qualitative research
What is Online Qualitative Research
Online qualitative research is a qualitative research method conducted through video meeting systems such as Zoom*. By using such video meeting systems, the moderator can interview respondent(s) without needing a physical meeting space, while still being able observe subtle facial or bodily reactions. Broadcasting the interview session to selected observers is also possible, therefore project members can watch the live interview from anywhere without the need for travel
＊Zoom is a registered trademark of Zoom Video Communications, Inc.
Ability to access from anywhere
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How Online Qualitative Research Works
Project members can observe live conversations (video and audio) between a moderator and participant(s) by using a video meeting system. Simultaneous interpretation (Thai / another local language > English / Japanese / Chinese / Korean etc.) can also be provided during the interview session. Thus, there is no problem for other project members who don’t understand the local language to observe the session.
What We Can Do Using Online Qualitative Research
As we enter a new normal era, new methodologies may lead to new discoveries. So why don’t we try to take a closer look? Actual lifestyles can be shown when respondents access from their favorite places. Actual needs can be found as we get closer to real life usage situations. Actual insights can be obtained via online qualitative research.
We can support you on a variety of needs based on your research objectives, from recruiting respondents, to creating interview guides, to arranging interpreters, summarizing transcripts, up to delivering comprehensive analysis reports.
*Respondents tend to feel more difficulties in communication with others during online-group interviews, compared to face-to-face interviews, and may end up having less active conversations. Therefore, the maximum recommended number of respondents for each interview is 3-4 participants. Also, interviews might be broadcasted from venues where respondents gather to talk physically at, depending on the interview criteria and safety. **We use Zoom for online interviews unless special requests are made. If you prefer using another type of online meeting system, please let us know.